Marcello De Feo · Full-stack software engineer

A life built from code.

A compendium of websites, campaigns, products, and systems I've built and the places where they've been deployed.

01 / About

Engineer. Builder. Problem solver.

I've been building for the web since 2005, working across agency campaigns, enterprise applications, learning platforms, and custom software.

My experience spans both sides of development—from polished, responsive interfaces to the APIs, databases, and integrations that power them.

I care about writing maintainable code, solving real problems, and making technology easier for people to use. Today, I continue developing software and independent products through Bridger Labs.

Explore the experience

02 / Selected case studies

The thinking behind the work.

A closer look at three projects: the challenges, the decisions, and the results.

Interactive digital catalog

IKEA

Seasonal Launch Vehicle

Interactive digital catalog for IKEA.

Role: Lead Developer
Duration: 3 months
Team: 3 developers · 5 designers · 2 project managers · 2 copywriters

The challenges

Manage a team of developers and freelancers.
Collaborate directly with the client to understand requirements and implement them.
Build an ambitious interactive application using microinteractions, full-screen animations, responsive design with fallbacks, and HTML5/CSS3 when those technologies were still emerging.

Outcomes

Architected an innovative interactive digital catalog.
Featured in The New York Times, Fast Company, and Philadelphia Magazine.
Webby Award Honoree and winner of an ADDY Gold Award for Consumer Websites.
Reached more than 500,000 monthly visitors.

Technologies for this project

View historical IKEA catalog

Recruitment application

Toll Brothers

Career Center

Custom job-search application for Toll Brothers.

Role: Lead Developer
Duration: 2 months
Team: 1 developer · 2 designers · 1 project manager

The challenges

Build a high-priority, real-time job search application integrated with HR and recruitment software.
Collaborate directly with the client to define requirements and implement the solution.
Deliver a polished, responsive interface with interactive experiences and fallbacks.

Outcomes

Achieved a reported 10% increase in quality applicants through improvements to user experience and the application process.
Integrated with the iCIMS applicant tracking system to improve tracking and hiring workflows.
Delivered real-time job listings through the iCIMS API in a responsive application.

Technologies for this project

Visit careers site

Screenshot of Copay Card & Patient Assistance Program

Patient assistance platform

Tris

Copay Card & Patient Assistance Program

Medication assistance platform with redemption tracking and privacy-focused reporting.

Role: Lead Developer
Duration: 2 months
Team: 1 developer · 1 designer · 1 project manager

The challenges

Create an API that dynamically generates copay cards and patient assistance program materials, including PDFs on demand.
Design for HIPAA and SOC 2 requirements while integrating with Change Healthcare to retrieve redemption data.
Build a custom dashboard giving sales and marketing teams timely visibility into program data.

Outcomes

Expanded to support five medications, with an API and application designed for future growth.
Handled thousands of redemptions monthly and provided actionable reporting for sales and marketing teams.
Obfuscated sensitive data while preserving useful aggregate program reporting in support of privacy and compliance controls.

Technologies for this project

Explore 2021 website archive

03 / Career and selected projects

Where I've worked. What I've built.

Career chapters alongside original work. Historical links open dated Wayback captures where available.

Chapter 08
2005-present
Bridger Labs
Developer & Consultant
Independent software development spanning custom websites, e-commerce, business applications, and ongoing product development, including Restaurant Space.
Tria Philly2015
Freelance website for a Philadelphia restaurant group.
WordPress
PHP
SQL
JavaScript
jQuery
Explore 2017 archive
Gearadelphia2014
E-commerce application built on Magento.
Magento
PHP
MySQL
Apache
Explore 2018 archive
Restaurant SpaceIn progress
Independent restaurant-focused web product in development.
TypeScript
React
Payload CMS
Tailwind CSS
Chapter 07
2026–present
The Arc of Camden County
Benefits Counselor
Provide certified benefits and employment counseling, including individualized benefits analysis, documentation, and coordination with government agencies.
Chapter 06
2023–2025
Medical Solutions
Back End Developer II
Enterprise application development and integration work, including the Loyalty Platform.
Loyalty Platform
Custom API to support a $15 milion loyalty rewards program to boost client retention and new client referrals.
Node.js
NestJS
TypeScript
Playwright
Azure SQL
Jest
Other Thing
Platform work at Medical Solutions.
Feathers
TypeScript
Jest
Supertest
Node.js
Chapter 05
2017–2023
MarketShare Movers
Senior Software Development Engineer
Applications and reporting systems supporting pharmaceutical programs.
Cutanea
A patient assistance platform combining automated copay card generation, redemption tracking, and privacy-focused reporting.
Node.js
Express.js
PHP
TypeScript
Azure SQL
Nestabs One
A patient assistance platform combining automated copay card generation, redemption tracking, and privacy-focused reporting.
Node.js
Express.js
TypeScript
PHP
Azure SQL
Tris — Copay Card & Patient Assistance Program
A patient assistance platform combining automated copay card generation, redemption tracking, and privacy-focused reporting.
Node.js
Express.js
PHP
TypeScript
Azure SQL
Explore 2021 website archive
Chapter 04
2015–2017
Interstate Aerials
Senior Application Engineer
Custom enterprise rental management software and operations tooling.
RMS
Enterprise rental management software for managing aerial equipment rentals and operations that featured real-time GPS tracking, integration into enterprise systems, and comprehensive reporting.
PHP
MSSQL
JavaScript
SVN
Chapter 03
2014–2015
Toll Brothers
Web Developer II
Job-search application development and consumer-facing property websites.
Toll Career Center2015
A custom recruitment platform integrating real-time job listings with iCIMS to streamline the candidate experience.
PHP
MySQL
iCIMS
GTM / GA
Visit careers site
1110 Park Ave
Toll Brothers marketing site for a luxury residential development in the Upper East Side.
PHP
MySQL
JavaScript
jQuery
Coastal Oaks at Nocatee
Toll Brothers marketing site for a managed-gate luxury residential community in Ponte Vedra, Florida.
PHP
MySQL
JavaScript
jQuery
Gale Ranch
Toll Brothers marketing site for a master-planned luxury residential community in San Ramon, California.
PHP
MySQL
JavaScript
jQuery
1400 Hudson
Toll Brothers marketing site for a luxury residential condominium built in Hoboken, New Jersey.
PHP
MySQL
JavaScript
jQuery
Chapter 02
2012–2014
Brownstein Group
Senior Developer
Interactive agency websites and major digital campaigns, including IKEA and the Philadelphia Holocaust Remembrance Foundation.
Philadelphia Holocaust Remembrance Foundation2012
Custom WordPress theme and plugin development for an interactive historical website and timeline.
WordPress
PHP
MySQL
JavaScript
Explore 2014 archive
IKEA Seasonal Launch Vehicle2012
An award-winning interactive digital catalog featuring immersive animations, responsive experiences, and rich product storytelling.
C# / .NET
JavaScript
jQuery
View historical IKEA catalog
IKEA New Movers2012
Interactive campaign work for IKEA at Brownstein Group.
C# / .NET
JavaScript
jQuery
Brownstein Group
Agency website featuring custom WordPress theme and plugin development.
WordPress
PHP
MySQL
JavaScript
jQuery
Nucleus Digital
Agency website featuring custom WordPress theme and plugin development.
PHP
MySQL
JavaScript
jQuery
View the historical Nucleus Digital site
Chapter 01
2005–2012
Saint Joseph's University
Web Developer & Database Administrator
eLearning, university distance learning, departmental websites, and campus initiatives.
eLearning · Government and partner organizations
USDA — Animal and Plant Health Inspection Service (APHIS)
eLearning course work.
Virtuoso
Oracle
XML
XSLT
USDA — Incident Command System (ICS)
eLearning course work.
Virtuoso
Oracle
XML
XSLT
DRPA — Law Enforcement Maritime Security (LEMS)
eLearning course work for the Delaware River Port Authority.
Virtuoso
Oracle
XML
XSLT
DRPA — Maritime Security Awareness
eLearning course work for the Delaware River Port Authority.
Virtuoso
Oracle
XML
XSLT
Fireman's Association of the State of New York (FASNY)
eLearning course work.
Virtuoso
Oracle
XML
XSLT
VSLI
eLearning course work.
Virtuoso
Oracle
XML
XSLT
VFIS — eLearning
eLearning course work.
Virtuoso
Oracle
XML
XSLT
United States Liability Insurance Group (Berkshire Hathaway)
eLearning course work.
Virtuoso
Oracle
XML
XSLT
FDA
eLearning course work.
Virtuoso
Oracle
XML
XSLT
eLearning · University courses
SJU Distance Learning
Work on Saint Joseph's University's first online courses.
Blackboard
Virtuoso
Oracle
Department work · Center for Food Marketing
Food Marketing Coop
HTML
CSS
JavaScript
Childhood Obesity
HTML
CSS
JavaScript
Pennsylvania Institute for Food Marketing Education and Research (PIFMER)
Project involving the Pennsylvania Department of Agriculture.
HTML
CSS
JavaScript
University initiatives
The Alliance
LGBTQIA+ support and advocacy initiative.
HTML
CSS
JavaScript
Restoring Hope
HTML
CSS
JavaScript
Other university web projects
Kinney Center for Autism Education and Support
Website work associated with Saint Joseph's University.
PHP
MySQL
JavaScript
jQuery
Explore 2013 archive

04 / The complete archive

The full project archive.

Websites, campaigns, applications, university projects, and earlier freelance work. Search by name, organization, or technology.

Search projectsCategoryOrganization

76 projects in the archive

Websites & campaigns

1110 Park Ave

Toll Brothers

Toll Brothers marketing site for a luxury residential development in the Upper East Side.

PHP
MySQL
JavaScript
jQuery

Websites & campaigns

1400 Hudson

Toll Brothers

Toll Brothers marketing site for a luxury residential condominium built in Hoboken, New Jersey.

PHP
MySQL
JavaScript
jQuery

Websites & campaigns

A Baby Step Adoption

Bridger Labs

Historical domain: ababystepadoption.com

Websites & campaigns

Betancourt Paint & Home Design

Bridger Labs

Historical domain: remodelmainline.com

Websites & campaigns

Brand Bridge Ltd.

Bridger Labs

Historical domain: brandbridgeltd.com

Websites & campaigns

Broad Street Hockey

Bridger Labs

Historical domain: broadstreethockey.com

Websites & campaigns

Brownstein Group

Agency website featuring custom WordPress theme and plugin development.

WordPress
PHP
MySQL
JavaScript
jQuery

Websites & campaigns

Cascade Crystal Ice

Bridger Labs

Historical domain: cascadecrystalice.com

Websites & campaigns

Center for Food Marketing

Bridger Labs

Education & eLearning

Childhood Obesity

Saint Joseph's University

HTML
CSS
JavaScript

Websites & campaigns

Coastal Oaks at Nocatee

Toll Brothers

Toll Brothers marketing site for a managed-gate luxury residential community in Ponte Vedra, Florida.

PHP
MySQL
JavaScript
jQuery

Websites & campaigns

Convenient Care Association

Bridger Labs

Other projects

Cutanea

MarketShare Movers

A patient assistance platform combining automated copay card generation, redemption tracking, and privacy-focused reporting.

Node.js
Express.js
PHP
TypeScript
Azure SQL

Websites & campaigns

DiGiovanni Plumbing

Bridger Labs

Education & eLearning

DRPA — Law Enforcement Maritime Security (LEMS)

Saint Joseph's University

eLearning course work for the Delaware River Port Authority.

Virtuoso
Oracle
XML
XSLT

Education & eLearning

DRPA — Maritime Security Awareness

Saint Joseph's University

eLearning course work for the Delaware River Port Authority.

Virtuoso
Oracle
XML
XSLT

Education & eLearning

FDA

Saint Joseph's University

eLearning course work.

Virtuoso
Oracle
XML
XSLT

Websites & campaigns

Fear No Ice

Bridger Labs

Historical domain: fearnoice.com

Websites & campaigns

Fern Arts

Bridger Labs

Historical domain: fernarts.com

Education & eLearning

Fireman's Association of the State of New York (FASNY)

Saint Joseph's University

eLearning course work.

Virtuoso
Oracle
XML
XSLT

Education & eLearning

Food Marketing Coop

Saint Joseph's University

HTML
CSS
JavaScript

Websites & campaigns

Freedom Handyman

Bridger Labs

Websites & campaigns

Gale Ranch

Toll Brothers

Toll Brothers marketing site for a master-planned luxury residential community in San Ramon, California.

PHP
MySQL
JavaScript
jQuery

Websites & campaigns2014

Gearadelphia

Bridger Labs

E-commerce application built on Magento.

Magento
PHP
MySQL
Apache

Explore 2018 archive

Showing 24 of 76

This archive documents historical work. Links appear only when a specific project URL is available; older site names and domains are not assumed to be live or still owned by their original organizations.

05 / Skills

Broad experience. Hands-on delivery.

Front end & experience

Interfaces, design systems, and accessible experiences

React
TypeScript
JavaScript
Next.js
HTML
CSS
Tailwind CSS

Back end & integration

Business logic, APIs, databases, and content systems

PHP
Node.js
REST APIs
SQL
MySQL
WordPress
WooCommerce
Magento

Platforms & delivery

Deployment, integrations, and collaborative workflows

Git
CI/CD
Linux
AWS
Figma
Salesforce
Twilio
SendGrid

06 / Contact

Have something interesting to build?

Whether you're building an engineering team, planning a new product, or looking for an experienced developer to solve a complex problem, I'd love to hear what you're working on.

Get in touch

Email LinkedIn ↗GitHub ↗CodePen ↗

A life built from code.

Engineer. Builder. Problem solver.

Seasonal Launch Vehicle

The challenges

Outcomes

Technologies for this project

Career Center

The challenges

Outcomes

Technologies for this project

Copay Card & Patient Assistance Program

The challenges

Outcomes

Technologies for this project

Bridger Labs

Tria Philly2015

Gearadelphia2014

Restaurant SpaceIn progress

The Arc of Camden County

Medical Solutions

Loyalty Platform

Other Thing

MarketShare Movers

Cutanea

Nestabs One

Tris — Copay Card & Patient Assistance Program

Interstate Aerials

RMS

Toll Brothers

Toll Career Center2015

1110 Park Ave

Coastal Oaks at Nocatee

Gale Ranch

1400 Hudson

Brownstein Group

Philadelphia Holocaust Remembrance Foundation2012

IKEA Seasonal Launch Vehicle2012

IKEA New Movers2012

Brownstein Group

Nucleus Digital

Saint Joseph's University

eLearning · Government and partner organizations

USDA — Animal and Plant Health Inspection Service (APHIS)

USDA — Incident Command System (ICS)

DRPA — Law Enforcement Maritime Security (LEMS)

DRPA — Maritime Security Awareness

Fireman's Association of the State of New York (FASNY)

VSLI

VFIS — eLearning

United States Liability Insurance Group (Berkshire Hathaway)

FDA

eLearning · University courses

SJU Distance Learning

Department work · Center for Food Marketing

Food Marketing Coop

Childhood Obesity

Pennsylvania Institute for Food Marketing Education and Research (PIFMER)

University initiatives

The Alliance

Restoring Hope

Other university web projects

Kinney Center for Autism Education and Support

1110 Park Ave

1400 Hudson

A Baby Step Adoption

Betancourt Paint & Home Design

Brand Bridge Ltd.

Broad Street Hockey

Brownstein Group

Cascade Crystal Ice

Center for Food Marketing

Childhood Obesity

Coastal Oaks at Nocatee

Convenient Care Association

Cutanea

DiGiovanni Plumbing

DRPA — Law Enforcement Maritime Security (LEMS)

DRPA — Maritime Security Awareness

FDA

Fear No Ice